Read & write

Search engine optimization has become a very popular way to market a business. It is truly targeted traffic because it puts a website in a high position on terms that prospects are searching for at that moment. It puts the advertiser in control because they are not looking for customers. Instead, the customer is looking for them. It doesn it replace other forms of marketing. Rather, it is a supplement to other forms of marketing. But, it is more targeted than other forms of marketing due to the nature in how it is used. When someone is actively looking for a solution to a problem, there is a good chance they are in a buying mood at that moment.

One of the most important aspects of SEO, or search engine optimization, is building links back to your website. These are like votes for your website. Search engines keep track of how many links are pointing back to a given website. The more links built to a website the more virtual votes it has. The search engines use this to compute the popularity of the website.  So, you may be thinking this is easy. All you have to do is just build links and then you rank high. Well, it is not that easy for a few different reasons.

One, there are certain tactics that need to be done to get links to begin with. Then the link building needs appear natural. If it looks like the links are being built artificially the search engines may penalize the site. They can penalize by not showing the site in the results at all or decreasing the rank of the website. 

The best way to build sites, again, is naturally. This is basically done by writing good content that other webmasters will want to link to. This is the safest and best way to build links. But, it takes time to do, and can mean your website gets passed in the rankings by people who know how to build links better. That means you will need to find places to build alternate links at a slow and steady place.

One source is through blog commenting. You can find blogs that are relevant to your site and read their content. Leave a comment that is related to the content in the article. Many will let you place a link back to another site when you do this. Just make sure you leave a relevant link and do not spam their entire site. 

SEO puts the advertiser in the driver is seat in the buying cycle. Other forms of advertising put the advertiser at the mercy of the medium. With TV, newspapers and other similar methods you are just casting a net out there and hoping to catch something. With SEO, it is like putting a honeypot on the door and having the bears come to you. It is more direct and targeted and brings in people that need a solution to something at that very moment and may have cash in hand ready to buy.